Denner signs the Easter Bunny as official partner

Big news for Easter fans: For the new spring campaign, the Swiss discounter and Zurich creative agency ESE Agency are teaming up with the Easter Bunny himself. The long-eared one decided on the partnership because of the irresistible Easter Deals.

Denner is positioning itself as the official partner of the Easter Bunny. Recently, the fluffy Denner testimonial has been hopping across various advertising materials: visible on TV, social media, and in their own media. The newly appointed partner has also snuck into points of sale, distributing his eggs. As a brand ambassador, he promotes the Easter Deals at the original discounter.

For the campaign, ESE Agency created an unobtrusive story. Instead of loud advertising messages, the campaign focuses on cuteness. The new idea puts a fresh twist on classic Easter communication. The result is funny, ensures recognition, and exudes that 'aww' factor.