ESE Agency executes employer branding campaign for Stadtbus Winterthur

The city transport company is looking for skilled professionals. To achieve this, they are opting for a cinematic, Hollywood-style production: Creative agency ESE Agency is responsible for the entire process, from creative concept to execution.

Stadtbus Winterthur keeps Winterthur moving. For everything to run smoothly, a whole chain of qualified employees in various positions is needed, all working together like cogs in a machine. They all pull together: from drivers, sheet metal workers, mechatronics engineers, and service technicians to back-office staff. Every single person is important to keep the city mobile. The new campaign celebrates these dedicated employees – and rolls out the red carpet for them.

With the new employer branding campaign, ESE Agency highlights the importance of these employees. A Marvel-style key visual introduces a world of slogans that emphasize the meaningfulness of their work. The creative campaign concept communicates: What these employees do is truly action-packed and almost cinematic. Creative Director Elia Binelli adds: «We used to take the bus to the office every day. That's why we know firsthand what Stadtbus achieves – and we wanted to communicate that to the job market.»

The movie theme consistently runs through all advertising measures and touchpoints in the candidate journey: from initial contact on billboards, through the landing page and social media – all the way to internal communication. The landing page serves as the new job hub, becoming the central pivot of the campaign. Interested individuals can find information there about all professions and training opportunities, employment conditions – and can apply with just a few clicks.