Bschüssig
How a Swiss Traditional Brand Becomes a Lovebrand
Even after over 150 years, BSCHÜSSIG is still hungry. And they are ready to swing the ladle: With a freshly crafted brand strategy, refreshed brand identity, and new concepts for B2B & B2C, they’re exciting audiences – both online and offline.
Strategic Consulting
Sharpening of Brand Core
Accessing New Target Audiences
Reach with Paid-Ad Strategy
Focus on Brand Loyalty
Personal Branding of Patron
Out-of-the-Box Content Strategy for B2C
Brand building
Communications Strategy
Slogan world
Social media campaigning
Content concept
Content implementation
Shooting
Design of advertising material
Web design
Web development
Motion Graphics
LinkedIn support
Product design
Digital marketing
While the Swiss competition has already moved its production abroad, BSCHÜSSIG remains a unique player in the pasta industry. Together, after a strategic analysis, we’ve set new impulses in brand building – especially for the U35 target group.
BSCHÜSSIG stays true to itself. With clear values like Swissness, sustainability, quality, and tradition. For this family-owned company, we make that tangible. Social media serves as the focal point of communication. Recurring formats, a consistent output strategy, personal branding of key players, strategically supported sales-boosting concepts, and a sense of creativity and zeitgeist: This is the recipe when we cook on the big flame.
Especially on LinkedIn, we have created a personal brand with bite for the Patron. The likable figure entrusts us with bold concepts – always with a focus on the B2B business field. Beat Grüter personifies BSCHÜSSIG. With all the USPs. The strategy seems to be working. On average, Beat’s posts achieve over 100,000 impressions.
Our strategy focuses on trust and likability. With testimonials appreciated by the target audience, such as Swiss wrestling champion Matthias Sempach, we achieve the balance between tradition and freshness. The content formats are not only entertaining but also foster community engagement through targeted incentives.
