Migros – Social Media
Grittibänz in the Benzzz: The Viral Hit
There was no escaping it: We executed the most viral social media stunt in collaboration with Migros. All it took was trap beats, a cult pastry, and a whole lot of AI brainrot. With this mix, we not only struck a chord with Gen Z but also made waves in the marketing world – letting the hype spill over into Germany.
6 million views, over a quarter-million likes, just as many shares, thousands of comments.
With the social clip "Grittibänz im Benzzz," we generated considerable buzz. Anyone who understands youth can go viral – as proven by the current social media hype surrounding Migros' cult pastry. Inspired by the highly popular AI brainrot content, mixed with rap knowledge and an understanding of iconic Swiss snacks, a piece of dough cruises around in a Benz.
With this polarizing video, Migros shows courage to break new ground. And it paid off. Numerous comments state: "Someone cooked," "give the employee who made this a pay raise," or "By far the best advertising in Switzerland right now from Migros."
AI Meets Creative Idea
Next Step: Studio. Flexible as we are, we spontaneously decided to dedicate an entire song to the phenomenon – and give the community what it craves. This time, however, with a real rapper behind the microphone. On release day, we celebrated the strongest streaming figures among all new releases. After one week, the track alone had over 140,000 Spotify streams.
The phenomenon is growing: More and more people are jumping on the hype. Suddenly, there's a deluge of AI disstracks and remakes from numerous other Swiss brands. Hundreds of user-generated videos celebrate the meme. Newspapers and TV are reporting on the biggest Swiss TikTok phenomenon of the year. The trend is even spilling over into Germany.
