For Lavilin, we're dropping trousers on SRF


No more boring ads without edges: A naked man during prime time on national television?! Here comes the spot that makes the audience rewind. A deodorant, a picturesque mountain meadow, and a naked rear end – that's how we're currently shaking up Swiss television with their new TV spot.


TV spot during prime time on television
Bold positioning of a cult brand



Coordination of shooting


The Lavilin deodorant is fresher than a breeze at lofty heights. This feeling is also captured in the new TV commercial, as is the brand's commitment to natural ingredients. The protagonist and TV audience experience this pure nature up close and personal – in the way nature intended, so to speak.

The concept of the advertisement comes from our creative minds. With a provocative commercial, we continue our successful collaboration with Lavilin. Highlighted are the values for which the deodorant line stands: naturalness, freshness, connection to nature, and regionalism. The spot was filmed in the Taminatal, not far from the family business's birthplace, replacing the previous cult commercial of the traditional company.

The bold concept appeals to a wide target audience: from young to old. It explores different perspectives on the (taboo) subject of nudity, but also offers an opportunity: to increase brand awareness with humor and audacity. The clip airs on SRF channels, generating buzz and fresh underarms.

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