Migros Mobile
A campaign unites Switzerland
“Heeeeeeey,” we say hello to Migros Mobile. The major launch campaign for the new telecommunications offering focuses on timelessness, proximity, and Swissness. We designed and implemented the comprehensive overall concept.
Holistic communication concept
Multilingual online and offline campaign
Sustainable visual guidelines designed and implemented
Campaign tailored for diverse audiences
Out-of-the-box below-the-line executions
Communication concept
Slogan framework & messaging concept
Visual language
Social media campaigning
Content concept
Content implementation
Art Direction
Design of advertising materials
Motion Graphics
Product design
Production of merchandise items
With its new telecommunications offering, Migros says no to price wars and tariff jungles. Migros Mobile shines with its excellent value for money. It's more than just a mobile subscription. On the Swisscom network, you also get internet, TV & landline.
Say hello to Migros Mobile. Classic Swiss greetings emphasize regionality. The headlines therefore range from «Salettiiiiiii», «Grüessech», to «Alleeegra», «Prooooonto» or «Tchôôô». The out-of-home advertising materials were hand-picked for local placement. Because what connects people more than language?
The launch campaign visually reflects the brand positioning: With a vintage look and comforting warm colors, we symbolize the relaxation brought by low prices and the approachability of the umbrella brand.
The striking M-Device serves as a visual red (or rather, orange) thread throughout the campaign and is visible everywhere: from (digital) out-of-home, print, social media formats, online ads, to Migros' own media channels.
On social media, we translate the messages for a digitally savvy target audience. With clear dramaturgy, we involve the community through teasers leading up to the launch. The videos featuring Migros customers promise approachability and highlight the benefits of Migros Mobile.
