Kino Cameo

Cultural Communication. From Winterthur. For Winterthur.

Kino Cameo

From the cinema screen to posters and mobile screens. For the charming niche cinema Cameo, we designed a local cross-media campaign that shows: There's more to the Winterthur cultural venue than you think.


Comprehensive campaign narrative

Culture made accessible to a young target audience

Brand core extended by one facet

Kino Cameo

Slogan concept

Marketing concept

Community concept

Campaign design

Promotional materials

The Cameo cinema in the heart of Winterthur celebrates non-commercial film culture. From indie to arthouse and documentary films. Not a good fit for Generation Z?

Think again - all you have to do is speak the right language.

expressionistic. emotional und experimental.

Between past and future: we mix iconic characters and contemporary design. The slogan concept combines slang with tension.

The poster campaign can be found at the social hotspots of young people. The stickers spread by themselves. We ensure conversion with animated Instagram ads, targeted use of micro-influencers, community management and flyers.

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Kino Cameo