LYRICS Festival
The Swiss HipHop Event of the Year
The LYRICS Festival is about community. The entire Swiss rap scene gathers in one evening to celebrate the culture. For all five editions of the event, we have not only worked on branding, communication, and comprehensive event concepts – but also created advertising spaces that directly intertwine urban culture with sponsors.
Narrative campaigns and sponsorship acquisition
Awarding the most important national HipHop prize
Interactive community campaign
Most successful Swiss rap festival
Artist lineup with Stress, Pronto, XEN, Mimiks, SOS
Design
Events
Communication
Advertising/Image films
Press work
Advertising campaign
Adrenaline-filled shows. A lineup on the pulse of time. An Award Show that is incomparable throughout the country.
The LYRICS Festival. The rap highlight takes place in the middle of Zurich's nightlife.
The event is characterized by its closeness to a young and urban community. Our sponsorship concepts are based on sustainability. Brands become part of the culture. To achieve this, we design customized narrative campaigns that ensure cross-media brand visibility. These campaigns take place on the LYRICS platform and social media channels - as well as at the festival itself. To spread the word about the live event beyond the core community, we are working with major media such as watson, SRF Virus and 20 Minuten.
The prestigious prizes, the LYRICS Awards, are awarded at the event. So why is this award so important? LYRICS Magazine is the country's leading hip-hop authority and actively involves the entire urban community: From voting to partying at the festival. The cross-media presentation of the award gala is one of the hottest topics in rap Switzerland - among fans, scene experts and artists.
