Denner Socceritos
Campaign for World Cup Western featuring an all-star cast
Just in time for the World Cup in America, the Swiss discount retailer is bringing an iconic lineup to the big screen. Among them is the return of a childhood idol, known for action-packed plots and Westerns. As the agency, we’re handling the campaign for the film.
Denner blockbuster starring Granit Xhaka and Terence Hill, staged like a movie
When Switzerland’s original discount retailer calls for a showdown, it does so with cinematic flair. The film, produced by Manifesto, may be set in the desert – but it’s anything but dusty. For its new campaign surrounding the World Cup in the U.S., Denner has produced a bona fide Western. The highlight: Alongside national team players like Granit Xhaka and Zeki Amdouni, as well as soccer player Ana Maria Marković, Terence Hill – an icon of the genre – returns to the screen.
As the agency, we’re supporting the major project “The Socceritos” with campaign management and ensuring that the film—which is available for all customers to stream for free –generates buzz far beyond the TV screen.
This narrative is evident at every touchpoint along the customer journey
From social media assets that capture the atmosphere on set and show the cast in a completely different light through challenges, interviews, and entertainment content, to owned media and point-of-sale materials. Tote bags, lifelike cardboard displays, advertisements, and much more were designed in an Italo-Western or “Fussballo-Western” style.
At the heart of the campaign is the mega-poster, which features the Swiss national team stars and the venerable Terence Hill prominently displayed throughout the World Cup.
Enjoy it at home or at the movie theater
The film is available to stream for free. For a slightly more exclusive experience on the big screen, the premiere campaign was effectively staged in collaboration with the Zurich Film Festival and Blick. In addition, numerous influencers shared content about the premiere on their channels.
A cinematic production down to the smallest detail
To give Swiss fans an even deeper insight into the world of Westerns, an extensive behind-the-scenes feature highlights the collaboration between the soccer stars, Terence Hill, and the Denner team.
