Mentos
Ready for Your Comeback?
Mentos White Green Mint is Switzerland's No.1 chewing gum. For the leading product of Mentos, we realized the 'Ready for Your Comeback?' campaign in the post-COVID-19 era. The campaign was extensively played out in '20 Minuten', both in print and digitally.
A positive team spirit starts with yourself. Is there anything better than smiling and being excited about enjoying your social life again after the lockdown? This is exactly the feeling we have brought to Switzerland with the Mentos brand.
For Mentos, we developed the campaign narrative and based on this, realized all campaign advertising materials for print and digital.
Euphoria + Self-Confidence + Community
Everyone knows the last-minute look in the mirror. Style check. Vibe check. And off into the world!
With a creative Crossmedia Call-To-Action Strategy, the community was guided to a modern and animated campaign landing page with intuitive user guidance, offering the first 1000 participants the chance to win the official Mentos 'Comeback Package'.
